Porn SEO – How To Do Adult Search Engine Optimization

Matt Cutts words it pretty well; “Porn is popular, but people don’t link to porn”. In a niche where people do not naturally link to your websites, how are you supposed to do proper linkbuilding? We’ll get to linkbuilding later……

 

Onsite SEO is 100% Essential

First, let’s not forget that SEO is not just all linkbuilding. There is the whole onsite aspect that typically gets overlooked, and in a niche where links don’t occur as naturally or frequently, it is completely mandatory that no onsite elements get overlooked. This means a good domain name, proper URL structure, good meta, targeted header text and the one thing that is greatly lacking on porn sites: Text!

Playboy could teach the porn industry a lot about SEO. Sometimes the articles do matter 😉

Today, much of the internet porn is either “user generated content” (UGC) or requires membership, thus not search-friendly. Because of this, there is quite often a lack of copy in the porn niche. It’s amazing what a little copy can do to a webages rankings, especially if it’d be nothing but an iframe without the description.

If it’s a gallery site, all image file names and meta information should be keyword rich and relevant to the gallery. This will not only help in the SERPs, but also in image search as well.

 

Think Of The Longtails Search Results

Sure, it’s everyone’s goal to rank for their actual keywords. If you’re going for something like “best porn”, don’t hold your breath. Always keep working for the keywords and try to bump those up in the rankings, but be aware of the longtail search. This means changing up keywords fairly consistently. You ever notice how weird and funky some scene titles and descriptions can get? There’s a reason for that; To diversify and nail-down all the longtail search results, no matter how ridiculous they may seem.

People Google some weird and obscure things when surfing porn. It would be a shame to let them slip through the cracks.

The other technique is to simply have a ton of content. More content = more longtail search results. Remember to make it quality content though. The other advantage of having more content is it opens up the opportunity for more and longer surfing, as the visitor has more options for content.

Aside from being a ranking factor (Google is now looking at how visitors interact with a website) it can also lead to greater revenue. If your ads are paying out based on CPM, your revenue is completely driven by pageviews. Thus, more pageviews = more money.

 

PageRank Sculpting

There’s a lot of speculation in the SEO niche about PageRank sculpting. PageRank sculpting is designing the website so that PageRank flows to specific areas. Some SEOs call BS on the entire concept, while others (like me) insist it’s a real and valid concept. It is a real and valid concept.

The problem is the tactics and obsessing over it. Do not NoFollow your links! This is actually shooting yourself in the leg. PageRank still “evaporates” when flowing through a NoFollow, it’s just that the PR doesn’t pass on to the other page. Certain SEOs seem to believe that it’s possible to horde the PR on specific pages by NoFollowing all the outbound links on that page. Stupid.

Also, don’t get obsessive about it, just be aware of it. If there’s links going to worthless pages that don’t need to be there, eliminate them. Especially if it’s something that’s consistently found throughout the site, like a footer or sidebar links. If you’re building a WordPress porn site, it might be a good idea to remove the author link for each post and be careful about tagging too lavishly, as it’ll spread linkjuice to the tag pages.

It’s been alleged that Google hates affiliate marketing sites. Much of the monetization of the porn industry is through adult affiliate programs. Therefore, instead of having an affiliate link going directly to the partner site contained with the content, maybe instead link it to an onsite landing page for that program. See (poorly drawn) example below:

Link Sculpting And Affiliate Marketing

didn’t do too good of a job of explaining this in the picture, but linkjuice is distributed back into the site from the buffer page, meaning that only a small fraction of juice is lost from outbound affiliate links. The picture almost makes it look like we’re sculpting the pagerank to that page to make the single root-link more powerful, which is not the intention.

As you can see, adding a buffer page for each partner website can greatly reduce the amount of outbound links on your site. Instead of letting that juice out of your site, your directing it to a page that can be optimized for conversions for that particular site. By choosing what internal links are contained on those pages, it’s also possible to throw some of that juice “back in the pool” instead of letting it go.

This might reduce the amount of traffic being referred through the various programs, but when considering SEO which is vital, it could be worth it and might even be more effective if done correctly.

This also adds protection from Google possibly identifying your website as being a spammy affiliate site….Something that is speculated to happen in the SEO community.

Warning: Some affiliate programs require a link on every page their content is present on. Make sure this technique is compliant with each program.

 

Linkbuilding For Porn Sites

Now for the thing that’s got all the adult SEOs pulling out their hair. How the hell are you supposed to build backlinks to a porn site? There are ways of doing it. We’ve compiled a list of Pinterest porn sharing clones. Some of these sites follow links. Here is also a list of free adult blogging networks.

There is also a grip of adult message board sites and adult directories out there. Lists of these sites are coming soon!

 

Linkwheels Are Your Friend

It’s been speculated in the SEO community that linkwheels do not work. They do work, but only if done correctly. It’s been highly speculated (and I’m a believer) that Google looks at the IP addresses of websites files to determine if they’re all on the same host or not.

Those that feel that Google is practicing this also feel that Google is weighing backlinks from sites with identical IPs less than other backlinks. For this reason, it’s suggested that various hosting providers and packages be used to assemble the linkwheel. This might mean additional hosting costs, but as long as the sites on the hosting plan can more than float the bill, it’s all gravy right?

With linkwheeling, it’s important to kinda keep the links going one way as much as possible. Google looks as 1-way links as being more valuable than reciprocal linking (both sites link to each other). For that reason, a good linkwheel will have as many 1-way links as possible.

It also might be a strategy to keep the more hardcore content in the center of the wheel and reserve the outer section for the more softcore material. If you can pull of a completely non-nude site such as a bikini gallery or whatnot, it is possible to use that site for traditional linkbuilding and pass on the juice from the mainstream web to your adult linkwheel.

Linkwheels also equal profits! Think about it; If your traffic is jumping from site to site, there might be a pop-under or something else that occurs with each unique visit to each site. But allowing the surfers to crawl from site to site, they are increasing your revenue!

 

Be Cautious Of Mobile Redirects!

I am a firm believing that adult mobile redirects will have a direct impact on SEO, and if they don’t, they will in an upcoming upgrade. Google gives the following in their help section for common mobile mistakes:

Faulty redirects

Many sites have dedicated smartphone-optimized pages and redirect smartphone users based on the user-agent. A common error is to redirect a user trying to access a URL on the desktop site to an irrelevant URL on the smartphone site.

Some common examples:

  • Your desktop site’s server is configured to redirect smartphone users to the smartphone site’s homepage, regardless of which URL they originally requested, even if the mobile site has the equivalent page to the redirecting desktop page.

  • Desktop URLs with dynamically generated content and URL parameters that don’t map well to the equivalent mobile URL. For example, if a user is looking for a train timetable on a specific date on the desktop site and gets redirected to the general timetable search page on the smartphone-optimized site instead of the actual search. We recommend that you configure the redirection correctly if you do have an equivalent smartphone URL so that users end up on the page they were looking for.

  • Redirecting some mobile devices but not others. For example, a site may redirect only Android users to the mobile site and not redirect iPhone or Windows Phone users.

If Google feels this strongly about redirects from a URL to a generic mobile-site homepage, just imagine how they must feel about a script that redirects mobile traffic to an adult advertising network. As profitable as mobile redirect scripts can be, I personally believe that they’re an SEO liability, and if sites aren’t getting knocked points for mobile search (if not desktop, as well) I’m willing to bet that this will change in time.

[EDIT: Just recently Google started banning PlugRush sites with mobile-redirects]

 

Use Google Analytics / Webmaster Tools

Google Analytics and Webmaster Tools is invaluable for learning more about which keywords and search phrases to target. It will give valuable insight into what searches have the most volume and can even give you an idea of how many pages through the SERPs the surfers are crawling!

(them horny people will dive deep if they can’t find what they’re searching for…..)

Remember I told you to think of the longtails? Look how people are searching compared to how you’re formatting titles, URL-structure and content. Should you be changing and diversifying to better match searches? Do you see some keywords and oddball search phrases that you’ve yet to target?

Knowing what your users want and how they’re searching for it can greatly help in further curation and onsite efforts.

 

Affordable SEO Service

SEO Clerks

SEOClerks is a service much like Fivrr, but geared towards SEO. Be very cautious about who you deal with, because there’s plenty of blackhat stuff going on in that network, but it is possible to find incredibly good deals on SEO work by some good people.

 

Hope this helps, and expect more resources on where to build the actual links in the future.

Peace

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