How Porn Sharing Sites Can Help SEO *WITHOUT* Link-Juice

I have noticed something very interesting while monitoring the bounce rates of all the traffic going to various adult sites. It appears (at least in my case) that the traffic with the lowest bounce rates is the traffic referred from all the various Pinterest-like porn sharing sites.

Many of these networks will provide DoFollow backlinks, which directly benefits SEO. There’s the added benefit of adding links to individual pages, rather than just the index. This can directly help benefit the longtail rankings of your individual posts. But I want to get away from linkbuilding for a second, and acknowledge one another way these sites can indirectly benefit SEO.

 

Bounce Rate As A Ranking Factor

Search engines are able to see which traffic lands on a page and hits the back button. This issue has long been debating by SEOs. Many are claiming this is a ranking indicator, many are claiming search engines aren’t even capable of determining bounces.

Regardless of what you believe, isn’t it better to play it safe?

So you’re probably asking the very relevant question of; “But Sex.com referral traffic isn’t search traffic…..So how could the referral affect search engine bounce rates?

The answer: You make your content appealing enough that the users remember your website and start Googling you.

This sounds like a stretch, but think about it for a second. If a surfer from Smutty.com gives you 50 ****ing pageviews, he’s either incredibly horny, likes your content or both. Hopefully it’s both, cause that may mean 50 pageviews from your new fan every night.

 

Porn Niche’s Unusually High Bounce Rate

This can be very useful in combating the typically high bounce rate that most porn sites receive. When someone is Googling something incredibly longtail, they’re looking for something very specific. Your site might be geared towards the niche, but the Google search results (should be) just a little more relevant if it’s something incredibly targeted

IE; Lady with 1 tit has sex while her brother watches.

It’s a stretch that you even have that content on your site. If you do have it on your site, odds are you only have it on your site in that location. If the surfer is really looking for that content (there’s some sick ****s out there, one thing Webmaster Tools has taught me) Google is going to turn up much more of it than your site will.

Wow, surprisingly enough Google does not turn up a relevant result for that. After using it as an outlandish example, I had to punch it into the search engine just to see if something would actually surface. I thought the adult industry had seriously ventured everywhere. I guess there’s still some places adult entertainment still has yet to go.

I am willing to bet that “branded traffic” (as branded as possible; Domain name if nothing else) will typically have a lot more pageviews and time on site. If the Pornterest people are the ones that rack up all those pageviews, shouldn’t you be trying to refer them to your site enough times to make them remember how to find you?

 

More Pages Crawled Faster

The other inadvertent benefit to SEO is that is can lead to faster indexing. Google and other search engines are crawling all these porn sharing sites. By sharing freshly posted content, you might be able to get it in the SERPs faster than waiting for the crawlers to organically find the page.

 

Doesn’t Just Apply to Pornterest Sites!

This doesn’t just apply to Pornterest clone traffic. Spend some time in Google Analytics and figure out what traffic has the lowest bounce rate and the highest number of pageviews and time on site. Spend some time figuring out how you can send more of that traffic your way. These are the people who are really engaging with your site. Your goal is to make it to where they remember your site, and start Googling you.

 

I hope you enjoyed that very unorthodox SEO tidbit!

In an industry where nobody links to your content and normal linkbuilding channels might not fly, you have to be very conscientious of all Googles other [possible] ranking signals. Every SEO in the adult niche is faced with the issue of linkbuilding challenges. It could be said in a niche where links are harder to come-by, there’s a definite advantage to being able to optimize for search in all other ways possible.

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